Paywall audit · November 2026 · Prepared by Adapty

Your plan says “Reach 50 kg by 27 October”. Your paywall should too.

Five changes to the “Achieve your goals 4.2x faster” paywall, fed by the answers your onboarding already collects, the raccoon they just named and the proof BitePal already publishes.

5ideas

1screen

0redesigns

Built in Adapty Flow Builder

Millions of dollarsin subscription revenue pass through Flow Builder every month.

Nearly 500 appsbuild their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We went through your onboarding like a new user, then rebuilt the screen where the trial is decided.

Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion across the market, not inside one app. We named our raccoon, answered your goal, eating-habit, fasting and weight questions, saw “Reach 50 kg by 27 October” with its chart and 1,283 kcal, then reached the BitePal Pro paywall.

Your onboarding builds something personal: a pet with a name, a target and a date. Then the paywall shows everyone the same “Achieve your goals 4.2x faster”. Your 4.7 stars and success stories sit at the very bottom. The $3.99 weekly plan hides behind “Show more plans”, and closing the paywall simply ends the conversation.

We did not redesign your paywallThe green hero with the raccoon, the BitePal Pro badge, both plans at the same prices, the What you get table, your laurels, Amanda and Sophie, and “Start my 3-day free trial” all stay.

!You may have tested some of thisWe are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest.

What we change on the paywall

Five ideas, ranked by what we would test first.

Tap one to see it on the phone.

Kept, untouched

The green hero and the raccoon BitePal Pro badge 3-day free trial · $2.99/mo · $35.99/year Weekly $3.99 What you get table 4.7 · 1M laurels and success stories Restore · Terms · Privacy

Potential outcome · based on Adapty data

Trial conversion up to +20%, ARPU up to +15%

Together, the five make the paywall finish what your onboarding started: it names their raccoon and their date, brings their plan with it, puts your stars beside the price, keeps the button in reach, and gives the people who close it your weekly plan.

Projected progress

With the five ideasSame paywall for everyone

Open it on your phoneScan to try the paywall in your hand.

Impact ranges are Adapty's expected effect from teardowns and A/B tests across subscription apps — not measured lift for BitePal. Prices (3-day free trial, $2.99 per month, then $59.99 → $35.99/year; Weekly $3.99) from the iOS paywall; $35.99/year confirmed on the App Store purchase sheet. Questions, the plan screen and its 1,283 kcal from your onboarding. 4.7 · 1M from your paywall; 4.7 from 57K ratings on the App Store. Amanda and Sophie from bitepal.app, word for word. “Today” is rebuilt from the iOS paywall.

Pro paywall, after the plan

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BitePal Pro

Your yearly or weekly subscription will automatically renew for the same price and period until you cancel. Cancel any time in your App Store account settings at least 24 hours before the end of the current period.

Restore purchasesTerms of UsePrivacy Notice

Not ready for a year?
Try Pro week by week

What BitePal already knows

Answers from your own onboarding. Change them and watch the headline, the plan card, the table and the story follow.

Name your raccoon

What is your main goal?

Current weight

Target weight

How fast do you want to achieve your goal?

Do you know about intermittent fasting?

Open it on your phoneScan to try the paywall in your hand.

Paywall rebuild · November 2026

The Pro paywall, finishing what the onboarding started

Same screen, same art direction, same plans at the same prices. Five changes, each fed by something BitePal already asks or already publishes. Flip Today above the phone to see the screen as it ships.

The headline names their raccoon, target and date

Today: Achieve your goals 4.2x faster for everyone, one screen after Reach 50 kg by 27 October.
Now

Uses: “Name your raccoon”, the target weight, and the date your plan screen already computes from weight, target and pace. Your 4.2x line stays under it.

Potential outcome · based on Adapty dataCR +15–20%to trial

Their plan comes with them

Today: The plan screen with their kcal, fasting window and target disappears when the paywall opens. The table lists Pro features in the same order for everyone.
Now

Uses: the numbers from your own plan screen (1,283 kcal, 8.5 h fasting, 15.5 h eating) and the fasting question. The table keeps every row; only the order changes.

Potential outcome · based on Adapty dataCR +10–15%to trial

Your stars and stories, under the plans

Today: The 4.7 and 1M laurels and the success stories are the last things on the paywall, below the table.
Now

Uses: your own laurels and the reviews on bitepal.app, word for word, picked by the main goal.

Potential outcome · based on Adapty dataCR +10–15%to trial

One docked button

Today: Start my 3-day free trial floats over the scroll and covers whatever sits under it, from the plans to the table rows.
Now: The same button in a footer below the content, with No payment now. Easy to cancel under it, and the label follows the plan they pick.

Uses: your button and your line, word for word. Nothing new.

Potential outcome · based on Adapty dataCR +5–10%to trial

Your weekly plan, when they close

Today: The X ends the paywall. Weekly $3.99 exists, but only behind Show more plans.
Now: The X opens a sheet: Not ready for a year? Try Pro week by week, your What you get table and your Weekly card. Continue with Free still lets them go.

Uses: your Weekly SKU as published, $3.99 per week. No trial, no discount, no countdown.

Potential outcome · based on Adapty dataARPU +10–15%from people who would have closed

Your design, unchanged

The green hero with your raccoon, the BitePal Pro badge, Most popular 3-day free trial at $2.99 per month with the $59.99 → $35.99/year line, Show more plans with Weekly $3.99, the What you get table, the 4.7 · 1M laurels, the success stories, the black Start my 3-day free trial pill and the legal footer. Only words, one card and one sheet are added.

Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps — not measured lift for BitePal. Prices from the iOS paywall and the App Store purchase sheet; answers and plan numbers from your onboarding; reviews from bitepal.app, as published. The app is English-only, so the paywall is too. Dark mode is our approximation.

Your plan says “Reach 50 kg by 27 October”. Your paywall should too.

We went through your onboarding like a new user, then rebuilt the screen where the trial is decided.

Five ideas, ranked by what we would test first.

The headline names their raccoon, their target and their date

Their plan comes with them, and the table starts with what they asked for

Your 4.7 stars and success stories, right under the plans

One docked button that never covers the plans

Your weekly plan, when they close

Trial conversion up to +20%, ARPU up to +15%

Projected progress

Not ready for a year?
Try Pro week by week

Your plan says “Reach 50 kg by 27 October”. Your paywall should too.

We went through your onboarding like a new user, then rebuilt the screen where the trial is decided.

Five ideas, ranked by what we would test first.

The headline names their raccoon, their target and their date

Their plan comes with them, and the table starts with what they asked for

Your 4.7 stars and success stories, right under the plans

One docked button that never covers the plans

Your weekly plan, when they close

Trial conversion up to +20%, ARPU up to +15%

Projected progress

Not ready for a year?Try Pro week by week

Not ready for a year?
Try Pro week by week