Brainly
Five ideas to unlock more revenue from the traffic you already have, built as two personalized flows: one by onboarding answers, one by the Apple Ads keyword that brought the install.
Personalized by what they tell you
Four taps before the price. Every screen after it says the answers back: the loader, the four-week plan, the paywall headline and plan, the offer and the home screen.
Personalized by what they searched
The keyword arrives with the install, before they answer anything. The paywall opens on that search, with the proof that fits it. Built from the searches your own ads ran on over the past year.
on Adapty
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We went through Brainly as someone who just installed it, then rebuilt the parts we think leave money on the table.
We power more than 30,000 subscription apps, so we see what moves conversion across the market. We installed Brainly, walked from the first screen through sign-up to the plan picker behind “Maybe later”, read your App Store listing and brainly.com, and looked at the searches your Apple Ads show up on. Then we looked for gaps between what you already have and what a new user gets to see.
So we built two flows on your own screens. Flow 1 personalizes everything after four onboarding answers, including whether a student or a parent is holding the phone: your listing and your website now speak to parents first, the app still speaks to students only. Flow 2 personalizes the paywall by the Apple Ads keyword that brought the install, before they answer anything. They stack: the keyword decides what the paywall leads with, the answers sharpen everything after it.
We did not redesign your app
Every screen uses your wordmark, your lime button, your condensed paywall headline, your purple subject chips, your gold plan card and your mascot. Only the order and the words around them change.
You may have tested some of this
We cannot see your experiment history. If you have already run one of these, tell us what you found and we will go deeper on the rest.
Ranked by what we would test first.
Each one opens the screen that shows it.
Your ads found homework and tutor searches. Your paywall never knew.
From October 2025 to August 2026 your US ads ran on “homework”, “problems”, “tutor”, “homework help”, “photo math helper” and on competitor names like “gauthofficial”, “justanswer” and “vimi: my math tutor”. Every one of those installs landed on the same “87% of students” paywall. Since September your ads show only on your own name. Here is how one setup could speak to each search, and send each to the right flow and the right paywall.
They search and tap your ad
“homework help”, “photo math helper”, “gauthofficial”, or “tutor”.
Adapty reads the Apple Ads attribution
Campaign, ad group and keyword arrive with the install, so the user starts in the right flow.
The first screen leads with their search
A “tutor” search opens with “I’m a parent” already ticked. Your layout, your splash.
The paywall opens on that search
Five versions of your Brainly+ paywall, one per search group, each with the proof that fits it.
Revenue per keyword
Adapty’s Apple Ads Manager shows what each keyword earns after install, not only what it costs.
Stuck on homework? Snap it, see the steps.
Your camera with the General tab, and your listing’s “understand the material, not just get the answer”.
Scan any math problem. Get every step.
The camera on its Math tab, and “Algebra, geometry, trigonometry, calculus” from your listing.
A personal tutor. 24/7, no scheduling.
Your tutor chat, the Brainly Tutor plan, 15+ million parents and the money-back guarantee.
Answers checked by experts, not just AI.
Your Expert-Verified switch with the textbooks it was checked against, and the “So much better than ChatGPT” review from your App Store page.
From weekly quizzes to final exams.
The Test Prep card from brainly.com.
What your ads ran on, October 2025 – August 2026
Share over the past 12 months. None of these show your ad today.Your own name, the only thing running now
Last 30 days. Strong share; give these installs the new first screen.Searches for what Brainly does
Last 30 days. You are at 0% on all of them.Open searches that describe your app
No advertiser seen on any of them.Turn the homework searches back on
You held 38% of “homework” and 43% of “problems” until August; today Gauth holds 97% of “homework”. The keyword paywall gives those installs a reason to stay past the price.
Own “tutor”
You reached 23% of “tutor” over the summer; today Wyzant takes 97%. Your app is called “Brainly: Your Personal Tutor”, and “math tutor” has nobody bidding on it.
Close the gap on “brainy”
It is your biggest brand search and Solvely takes 12% of it. The new first screen works for brand installs too.
Apple Ads, US storefront. Past-year shares cover 21 October 2025 – 21 October 2026 (no category ads ran after August); “now” covers 21 September – 21 October 2026. Popularity and share of voice from public observation of ads, not from your account. A dash means we have no popularity figure for that search.
Two personalized flows, Flow 1 by onboarding answers and Flow 2 by Apple Ads keyword, plus two fixes around them: the account moves after the purchase, and “maybe later” gets one clear offer.
Open it on your phoneScan to try the flow in your hand.