“One wrong note…”, “Check out this app!”, “Learning piano is not easy”: each of your ads promises something different. Then everyone lands on the same trial screen. Here are five changes, built from the ads you already run and the answers your onboarding already collects.
Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion across the market. We went through your onboarding from “Play the music you love” to the plan picker, read your App Store page, flowkey.com and your help centre, and grouped the ads you ran from late July to late October.
Every ad makes one clear promise. Your quiz then asks five good questions. After that, everyone gets the same “How Your Free Trial Works”. The plans are one more tap away, and your 4.7 stars, 15 million downloads and Yamaha partnership appear nowhere on either screen.
5 ideas, then up to +20% conversion to trial
Everything you see in the prototype is yours:
We are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest.
Every price, rating and quote comes from your App Store page, flowkey.com or your help centre. Where something is not published, such as the price behind your 65% ad, we left the slot empty.
Your ads, laid out like your song library. Each row is one promise. The last tile shows the paywall that keeps it: tap it to open that version on the phone.
Your attribution already knows the Meta campaign and ad set behind each install. Adapty turns them into an audience, so the right paywall is picked before the first screen loads. Name ad sets by promise, not by date.
The Spanish bus-stop videos say Ahórrate un 65% en un año
and Oferta limitada
. People who tap them should land on that offer, not on the full-price trial. It is not in the prototype because the store does not publish that price.
Learning piano is not easy
went from English to Italian and French in six weeks. In Flow Builder, the paywall that answers it is one headline and one image, translated together with the ad.
Five ideas, then up to +20% conversion to trial and up to +15% ARPU, from the ads you already pay for.
Book a demoTogether, the five changes finish what your ads start. The paywall repeats the promise they tapped, starts the trial on their first course, shows your proof at the moment they decide, opens on Family for households that asked for it, and offers a cheaper plan to people who close it.
The three strongest ads in your Meta library, each opening on the paywall that keeps its promise. Same sheet, same plans, same prices.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps — not measured lift for flowkey. US prices from flowkey’s help centre. Ad frames and copy from the Meta Ad Library (US), 26 October 2026; impressions from public ad intelligence, 27 July – 24 October 2026.