Growth Audit · October 2026

Heartify

Five ideas to unlock more revenue from the traffic you already have.

Prepared by Adapty · based on your live iOS flow and your App Store listing
30,000+apps run subscriptions
on Adapty
5ideas, each rebuilt
as a working screen
0design changes
to your art direction
Built in Adapty Flow Builder

Millions of dollars in subscription revenue pass through Flow Builder every month.

Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We opened Heartify the way a new user does, then rebuilt the part before the price.

Adapty powers subscriptions for 30,000+ apps, so we get to see what actually moves conversion and ARPU across the market rather than inside one app. We pointed that at Heartify: walked your first screens up to the paywall, read your App Store listing and your website, and looked for gaps between what you already have and what you currently show people.

What follows is five ideas — not fifteen. Each one is a hypothesis you can A/B test, and each one is built into a clickable prototype so you can see it rather than imagine it. The prototype uses your design, not ours.

We did not redesign your app

Every screen in the prototype is yours — your four tour slides, your two-tone headlines, your red Continue, your dark “Unlock Your Heart Monitor” paywall with its photo. Only the order changed, plus a few things you already own but do not show at the right moment.

You may have tested some of this

We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us — we will go deeper on the rest rather than repeat it.

The five ideas

Ranked by what we would test first.

Each one links straight to the screen in the prototype.

Potential outcome

Run together, these five move the same funnel at three points — what someone tells you before the price, what the paywall says back, and what happens when they say no.

+20%CR to purchase
+30%ARPU
QR code for the prototypeOr open it on your phoneScan to try the flow in your hand.
Impact ranges are Adapty's expected effect from teardowns and A/B tests across subscription apps — not measured lift for Heartify. Every price, rating, quote and feature line here and in the prototype comes from Heartify's own App Store listing, website and in-app screens.
9:41
HeartifyHeartify
Measuring 67 bpm with a finger on the camera

Pulse, Score and HRV card over the heart rate report

Insights library: medical facts and health education

Heart Health Report ready to share

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Pulse 84 bpm · Score 23% · HRV 56 ms

★

Jump to any screen — answers already filled in.

QR code for this prototypeOpen it on your phoneScan to try the flow in your hand.