Paywall audit · October 2026

Hush

Five changes to your Pulses paywall, personalized with the answers your onboarding already collects.

Prepared by Adapty · based on your live iOS flow, your website and your App Store listing

30,000+apps run subscriptions
on Adapty

5changes, all on
one screen

0design changes
to your art direction

Built in Adapty Flow Builder

Millions of dollars in subscription revenue pass through Flow Builder every month.

Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We signed up to Hush like a new member, then rebuilt the one screen where the money is decided.

Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion across the market, not inside one app. We installed Hush, went through the onboarding to the Pulses screen, read your App Store listing and your website, and rebuilt that screen.

Your onboarding asks for a name, a mood and who someone wants to talk to. The Pulses screen uses none of it today. The rebuilt one does, and it keeps your design exactly as it is.

We did not redesign your paywall

Your wide black headline, the paper plane, the three white pack cards with the pink radio and badges, your prices and the black Continue button all stay. Only the words and what sits above the packs change.

You may have tested some of this

We are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest.

What we change on your paywall

Five changes, one screen, ranked by what we would test first.

Each one opens the paywall with that change highlighted.

Potential outcome

Together, the five make the Pulses screen talk to the person the onboarding just met, in their mood, about the people they came for.

up to +20%CR to purchase

up to +10%ARPU

Open it on your phoneScan to try the paywall in your hand.

Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps — not measured lift for Hush. Every price, figure, mood and line of copy here comes from Hush’s own in-app screens, website and App Store listing.

Shown right after “Start exploring”

9:41

Deep

Onboarding answers

What your onboarding already asks. Change them and the paywall above rewrites itself.

“Tell us more · Name” “I’d like to talk to”

Their mood

Open it on your phoneScan to try the paywall in your hand.

Paywall rebuild · October 2026

Your Pulses paywall, personalized from your own onboarding

Same screen, same packs, same prices, same art direction. Five changes, each fed by something your onboarding already asks or something you already publish. Flip Today above the phone to see the version that ships now.

French screen translated by us. Prices are as published on your paywall; the 4.5 rating is your French App Store score.

Their name and who they want lead the screen

Today: Increase your chances to get a match. The same for everyone.
Now

Uses: name, “I’d like to talk to”.

Potential outcome · based on Adapty dataCR +15–20%to purchase

A pulse arriving, signed with their name

Today: Add messages to your likes with pulses. and a paper plane. A new member has never seen a pulse.
Now

Uses: name, mood, the selected pack. The card is your own notification design from “Don’t ever miss a match.”

Potential outcome · based on Adapty dataCR +10–15%to purchase

Your proof, next to the price

Today: “1M+ conv started” fills a whole onboarding screen, and nothing on the paywall.
Now: “1M+ conversations started” above the packs. On the French screen, your 4.5 from 5.3K App Store ratings joins it.

Potential outcome · based on Adapty dataCR +10–15%to purchase

The mood they picked, on the screen

Today: One peach-to-pink screen for Friends, Intimate and Deep alike.
Now

Uses: mood. Colours are your own mood gradients; the line under the headline uses your website’s mood copy.

Potential outcome · based on Adapty dataCR +3–8%copy and colour

Each pack, said in people

Today: 20 Pulses · 1.25€ / Pulse. A price per unit of a currency they met a second ago.
Now

Uses: “I’d like to talk to”. Pack names, per-pulse prices and badges stay as published.

Potential outcome · based on Adapty dataCR +3–8%ARPU +5–10% from a bigger 20-pack share

Your design, unchanged

The close button, the wide black headline type, the paper plane, the three white pack cards, the pink check radio, the −50% and −33% badges, every price and the black Continue pill.

Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps — not measured lift for Hush. Prices, badges, the 1M+ figure, the moods, the 4.5 French App Store rating and the “What do you love most in life?” prompt come from Hush’s own screens, website and App Store listing.

Hush

We signed up to Hush like a new member, then rebuilt the one screen where the money is decided.

We did not redesign your paywall

You may have tested some of this

Five changes, one screen, ranked by what we would test first.

Put their name and who they want in the headline

Show a pulse arriving, signed with their name

Put your million conversations next to the price

Speak in the mood they picked

Say what each pack buys, in people