Paywall audit · October 2026

Five ideas for the screen
where May is chosen.

Your onboarding already works out each parent’s due date. Five changes put that, and your own proof, on the paywall.

Prepared by Adapty · based on your live iOS flow and your App Store listings in Spain and France
30,000+apps run subscriptions
on Adapty
5changes across your paywall
and your offer on close
0design changes
to your art direction
Built in Adapty Flow Builder

Millions of dollars in subscription revenue pass through Flow Builder every month.

Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We went through May’s onboarding as an expecting parent, then rebuilt the screen where the trial is decided.

Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion across the market, not inside one app. We installed May, answered every onboarding question, watched it calculate a due date, reached your paywall, closed it, played the gift game, read your App Store listings in Spain and France, and rebuilt those screens.

There is a lot to keep: a real 7-day trial, an honest yearly price, a beautiful gift game and a second offer when people close. But the paywall says almost nothing about May. In the version we saw, the top half of the screen is empty. The due date the onboarding just worked out, the expert answers, the 3D baby, your 4.8 rating and your 98% all appear before the paywall, and none of them appear on it.

We did not redesign your paywall

Your cream screen, the Lora headline with the lilac accent, the strikethrough and mint discount chips, “Seguro con App Store”, the white footer with “Elegido por 1560 personas hoy”, the dark green button, the gift game and the −74% card all stay. We fill the empty space with your own components.

You may have tested some of this

We are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest.

What we change

Five changes, ranked by what we would test first.

Each one opens the prototype with that change highlighted.

Potential outcome

Together, the five turn an empty paywall into her pregnancy, her calendar and other parents’ trust, and give the offer on close a reason that is hers.

+20%up to · CR to trial
+10%up to · ARPU
QR code to the paywall
Open it on your phoneScan to try the paywall in your hand.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps — not measured lift for May. Every price, rating, figure, benefit and line of copy here comes from May’s own in-app screens and its App Store listings; Berta’s quote is her App Store review, verbatim. Due dates and weeks are computed the way your onboarding computes them.
Right after “Estamos personalizando tu experiencia”
13:32

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-74%

What May already knows

Answers from your own onboarding. Change them and the paywall above rewrites itself.

QR code to the paywall
Open it on your phoneScan to try the paywall in your hand.