Rummy FunGrowth Audit· Rummy Fun
Growth Audit · October 2026

Rummy Fun

Five ideas to sell more coins from the Shop you already built, tested without shipping a new build.

Prepared by Adapty · based on your live iOS game, your App Store and your Google Play listings
30,000+apps run their
purchases on Adapty
5ideas, each shown
on your own Shop
0design changes
to your art direction
Built in Adapty Flow Builder

Millions of dollars in subscription revenue pass through Flow Builder every month.

Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We played Rummy Fun as a new player, then rebuilt the one screen where coins are sold.

Adapty powers in-app purchases for 30,000+ apps, so we see what moves conversion across the market, not inside one game. We installed Rummy Fun, played through Marianne’s tutorial, opened the Shop and read your App Store and Google Play listings.

Your Shop is your own screen, drawn by your game. It stays that way. Adapty does not replace it. It tells it what to show, to whom, and which version wins:

Remote Config

A JSON payload on an Adapty paywall: which packs, in which order, which badges, where the Shop opens. Your client reads it and draws it.

Segments

New players, payers and high spenders each get their own payload, built from purchase history Adapty already holds.

A/B tests

Two payloads, one audience, revenue per player as the winner. No build, no store review, on iOS and Android at once.

We did not redesign your Shop

The wood header, the autumn garland, the cream-framed teal cards, the green bonus bars, Popular and Best deal, the orange Starter Pack with its timer and the VIP line all stay. Only what the Shop is told to show changes.

You may have tested some of this

We are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest.

The five ideas

Ranked by what we would test first.

Each one opens the prototype on the screen that shows it.

Potential outcome

Together, the five turn your Shop into something you can tune every week: shown differently to each player, tested without a release, protected from refunds, and measured in coins as well as euros.

up to +15%CR to a purchase
up to +15%ARPU
up to −40%refunds
QR code to the prototype
Open it on your phoneScan to try the Shop in your hand.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across apps — not measured lift for Rummy Fun. The refund figure is the reduction Adapty publishes for Refund Saver. Every pack, price, bonus, badge and timer here comes from Rummy Fun’s own Shop; ratings come from your App Store and Google Play listings.
Shopi
2,500

Collect VIP points for a higher bonus.

Before you go

Your Starter Pack is for new players only.

Tap any pack to buy it, or the orange back arrow to leave the Shop.
Behind the screen · Adapty

The Shop above is drawn from this payload. Change who opens it, or which test variant they are in.

Example payload. Pack IDs stand in for your own store product IDs; amounts and prices come from the products themselves.
App Store · refund requests
1A player asks Apple to refund the 3,49 € Starter Pack.
2Apple asks you how the purchase was used. Leaving that unanswered makes approval more likely.
3Refund Saver answers for you, with your preferred outcome and the player’s consumption data:
Google Play · chargebacks
1A player disputes the same purchase with their bank, and the chargeback goes into review.
2Since August, a lost Google Play dispute costs you the price plus bank fees.
3Refund Saver sends Google the evidence of how the coins were used, automatically, while the case is open.
Turned on by adding your Google Play credentials to Adapty. Savings, requests and win rate for Apple and Google sit side by side in one dashboard.

Refund Saver covers consumables. For a coin pack, the consumed share is the share of its coins already spent, which is why a played-through pack is the strongest case. Example player shown; your data replaces it.

Coins in
by source, per segment and week
Shop packs
Starter Pack
Daily missions
Tournament rewards
Coins out
by sink, per segment and week
Table stakes
Tournaments
League play
Balance left
Layout only. Your data fills the bars. The questions it answers: how many games a pack lasts for each segment, what share of a pack is spent before a refund request, and how close to empty players are when they open the Shop. That last one is what tells you when to show the Shop, and which pack to open it on.
QR code to the prototype
Open it on your phoneScan to try the Shop in your hand.