Growth Audit· Suno
Growth Audit· Suno
Five ideas to unlock more revenue from the traffic you already have, starting at your paywall.
Open it on your phoneScan to try the flow in your hand.Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We downloaded the app, signed up and walked the flow to the paywall and past it, the way someone who just wants to make their first song would. Then we looked at what that person sees, next to what Suno already has: your rating, your plans, your credits and the searches your Apple Ads bring in. Your onboarding stays as it is, and the prototype is built in your design.
Each one links straight to the screen in the prototype.
Someone who typed “make songs” wants to make a lot of music. Someone who typed “SoundCloud” already posts music and cares about releasing it. Someone who typed “ai cover” wants their own voice on a track. Today all three see the same paywall. Here is how one flow can speak to each of them.
“music maker”, “SoundCloud”, “ai cover”, “lyrics” or “suno”.
Campaign, ad group and keyword arrive with the install, so the user is in the right audience from the first launch.
Sign-up, birthday, name. Nothing changes for anyone.
Same screen, same prices. The headline, the line under it and the order of the plan lines follow the keyword.
Adapty’s Apple Ads Manager shows what each keyword earns after install, not only what it costs.
Make up to 500 songs a month.
Pro counted in songs, from your own homepage.
Your songs are yours to release.
Commercial use rights and downloads first.
Make covers in your own voice.
Record, upload and create with your own voice, uploads up to 30 minutes.
Turn your lyrics into full songs.
Suno’s best models first.
Their name and your 4.9 rating, the same as organic installs.
We also see your ads in Germany, France, Japan, Mexico and Korea, with local keywords. The same split works per country, with the paywall in the local language.
Suno sells two things: plans, and the credits that make songs. Pro comes with 2,500 credits a month, Premier with 10,000, and your App Store listing sells credit packs on top. With virtual currency in Adapty, credits sit next to Pro and Premier, on the same paywalls and in the same flows.
In the prototype the first screen after purchase shows the credit balance, and a top-up sheet sells your own packs to subscribers who need more.
Together, the five work on three moments: what the paywall says to each person, what happens when they say no, and what they see once they have paid.